Building an AI-powered SMB platform into a Linktree exit
Fingertip scaled to tens of thousands of small businesses across 100+ countries, earned Forbes 30 Under 30 Asia recognition, and was acquired by Linktree in 2025.
100+ countries
Small-business footprint
Tens of thousands
SMBs supported
2025
Acquired by Linktree
30+ repos
Product ecosystem
Context
Fingertip started with a narrow but painful problem: service businesses needed something more useful than a link-in-bio page and less heavy than a traditional website builder.
The product became an AI-powered business platform for websites, bookings, payments, invoicing, QR codes, and e-commerce, designed so a small business owner could run it from a phone.
What I Built
As co-founder and CTO, I built the core TypeScript platform across the public page runtime, creator editor, theme system, AI page generation, booking engine, invoicing, payments, QR codes, Apple Wallet support, and deployment infrastructure.
The architecture grew into a 30+ repo ecosystem with a Next.js creator frontend, Fastify backend, Prisma/PostgreSQL data model, Redis/BullMQ workers, Connect RPC contracts, Stripe, Nylas, and a shared design system.
Outcome
Fingertip reached tens of thousands of small businesses across more than 100 countries before being acquired by Linktree in 2025.
The team, including co-founders Olly Hoffman and Matthew Blode, joined Linktree to keep shaping LinkApps and small-business workflows for Linktree's global creator community.