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2023 - 2025

Co-founding Fingertip and building a global SMB platform before its acquisition by Linktree

I co-founded Fingertip with Olly Hoffman and the founders of Catch and Menulog to help small businesses run more of their business online. We built the product across websites, bookings, payments, invoicing, and AI-assisted workflows, scaled to tens of thousands of businesses in 100+ countries, and were acquired by Linktree.

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Role

Co-founder & CTO

Reach

100+ countries

Customer footprint

Tens of thousands of SMBs

Outcome

Acquired by Linktree

The product

Fingertip was built for small businesses that needed more than a one-link page. The product combined websites, bookings, payments, invoicing, and business tools into one platform.

The goal was to make it easier for small businesses to get online, run their operations, and grow without stitching together a messy stack of tools.

What I led

As co-founder and CTO, I led product and engineering across the platform as the company evolved from an early startup into a much more mature product business.

That included shipping the core product experience, improving onboarding, expanding integrations, and pushing AI-assisted workflows into the platform.

  • Led product and engineering for website creation, bookings, payments, and invoicing.
  • Helped build an AI-powered platform for SMBs.
  • Worked alongside founders with deep operational and retail experience.

Scale and acquisition

Fingertip grew to support tens of thousands of small businesses across more than 100 countries.

That momentum ultimately led to the company's acquisition by Linktree, where I now continue to build tools for creators and businesses as Co-Head of LinkApps.

Why Fingertip matters

Fingertip shows the second half of my operating profile: not just building a product from zero, but growing it into a broader platform with meaningful distribution and strategic value.

It also connects directly to the work I do now at Linktree, where the same product themes continue at a larger scale.

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© 2026 Matthew Blode