Role
Co-founder & CTO
2023 - 2025
I co-founded Fingertip with Olly Hoffman and the founders of Catch and Menulog to help small businesses run more of their business online. We built the product across websites, bookings, payments, invoicing, and AI-assisted workflows, scaled to tens of thousands of businesses in 100+ countries, and were acquired by Linktree.
Visit FingertipRole
Co-founder & CTO
Reach
100+ countries
Customer footprint
Tens of thousands of SMBs
Outcome
Acquired by Linktree
Fingertip was built for small businesses that needed more than a one-link page. The product combined websites, bookings, payments, invoicing, and business tools into one platform.
The goal was to make it easier for small businesses to get online, run their operations, and grow without stitching together a messy stack of tools.
As co-founder and CTO, I led product and engineering across the platform as the company evolved from an early startup into a much more mature product business.
That included shipping the core product experience, improving onboarding, expanding integrations, and pushing AI-assisted workflows into the platform.
Fingertip grew to support tens of thousands of small businesses across more than 100 countries.
That momentum ultimately led to the company's acquisition by Linktree, where I now continue to build tools for creators and businesses as Co-Head of LinkApps.
Fingertip shows the second half of my operating profile: not just building a product from zero, but growing it into a broader platform with meaningful distribution and strategic value.
It also connects directly to the work I do now at Linktree, where the same product themes continue at a larger scale.