Case studies
Startup work from zero to acquisition
Detailed write-ups on VenueSafe and Fingertip, focused on what I built, how the products scaled, and what happened after acquisition.
2020 - 2023
VenueSafe Case Study
VenueSafe was built during COVID to help venues and hospitality businesses operate safely. I co-founded the company, took it from idea to acquisition by me&u in six months, then stayed on to help scale the product to 15M+ users and support the US expansion from Austin, Texas.
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Fingertip Case Study
I co-founded Fingertip with Olly Hoffman and the founders of Catch and Menulog to help small businesses run more of their business online. We built the product across websites, bookings, payments, invoicing, and AI-assisted workflows, scaled to tens of thousands of businesses in 100+ countries, and were acquired by Linktree.
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