Writing
Notes on building products that feel considered, even when you ship fast
Essays on product craft, AI-assisted engineering, shipping fast, and zero-to-one work.
Product craft
People can sense carelessness, even when they cannot see the code
One line I keep coming back to is this: people can sense carelessness. They cannot always explain it, and they usually cannot see the code or process behind a product, but they notice when something feels rushed, awkward, or stitched together without much thought.
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Do not ask how to ship faster. Ask what is making you slow.
When teams talk about speed, they often ask the wrong question. The better question is not 'how do we ship faster?' It is 'what is making us slow?' The difference matters because the first question tends to produce more tools, more layers, and more activity, while the second question forces you to identify the real drag in the system.
Read the essayZero to one
Zero-to-one work is less about genius ideas and more about clarity under pressure
People often describe zero-to-one work as creativity, ambition, or a willingness to move fast. Those things matter, but the real advantage is usually clarity. You need clarity on the user problem, clarity on what the first useful version should be, and clarity on what can be ignored for now.
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